However, many self-styled experts make it tremendously complex, usually as a vehicle to conveniently present their product as the solution.
(There’s nothing wrong with that, if a real problem actually exists)
I’ll cover that later, but the thrust of this article centers on this:
To generate income you need something to sell (a product or service). Likewise, you need to demonstrate expertise or credibility, which means having informative articles, blogs posts, videos and audio files available. And the final step is getting people to your “sales” website.
That’s really it, in a nutshell.
Product. Content. Traffic.
These are the vital tasks that determine the success of your online business.
To get these things done, productivity is vital.
And to be productive, you need to take control of your time. Everyone has a more productive part of the day. For some, it’s the early hours of the day. For others, it’s the dead of night when the world is sleeping.
At different points in time, both have worked well for me.
For example, when writing a short report or ebook, I’ll burn the midnight oil. This works best to get all the ideas down on paper in one concentrated block of time.
Once you know which time of the day works best for you, it’s vital to maximize your time by being productive. I always work in blocks of time to stay focused. This formula has let me create sales letters in just hours, and products in a few days. The reason is simple: structure.
And here’s my point on productivity…
Most articles in the Internet Marketing industry reduce down to the 80-20 Rule (the Pareto principle).
This concept has been recycled and given different names, but the idea remains the same: The theory is that 80% of your results will come from 20% of your overall effort. While there is merit to this concept, I’ve found Parkinson’s Law to be infinitely more effective.
As a side note, I discovered this when observing that whenever an urgent task was set, I would get it done no matter how stressed, overworked or seemingly insurmountable it was.
You’ve probably had the same experience?
What is Parkinson’s Law?
Simply stated, Parkinson’s Law says that you will fit or “expand” the task to the amount of time allocated. For example, if you have a day to complete it, it will take a day. If you have a week, the same task will take one week.
Think about it. Ever amazed yourself at what you finished when pressed for time?
Therefore, always set a deadline and make it matter (set a consequence).
Without a deadline, very little is accomplished.
By applying Parkinson’s Law, you’ll see a major escalation in output. If you combine this with the “time chunking method” you’ll quickly make big strides forward in business.
As a rough guess, this productivity strategy has at least tripled my output.
So, if the task is important, put a deadline on it.
How to make the deadline real to you
Without a boss, many freelancers and entrepreneurs don’t feel the urgency of an impeding deadline.
However, this is vital.
Deadlines only work if you are honest and stick to them. This means setting a deadline and moving on once it’s reached. This builds the “urgency habit” and gives the standing order to your brain next time. (This is another reason to have a full schedule of work).
If the deadline isn’t real to you, then it’s worthless.
Here’s a personal example: when drafting an email for my list, I give myself just 50 minutes to complete it. If I don’t complete it, I’ll have to reschedule it for later, which pushes everything back. Obviously, this has a monetary impact on my business.
Likewise, when it’s time to call ex-clients to follow-up, I do it all in another 50 minute block. This translates to income so I need to get it done or risk losing money. This creates a major focus and slashes procrastination.
These things work well for me, so find a consequence that’s compelling to you.
In sum, to get more done each day, practice Parkinson’s Law.
Use it when you have an important task to accomplish.
Begin to identify the activities that actually move your business forward (listed above). Create a deadline and stick to it. Be disciplined and you’ll be staggered at the momentum you build.