The simple strategy is to create very short, highly valuable reports (think of them as long articles). This is the simplest way I know of to make quick cash and build a list of buyers almost overnight.
There is some upfront work involved, but anything of value requires work.
Always keep this in mind: you need to sell solutions that solve specific problems.
Some people will ask…
Are short reports valuable?
You bet they are.
For example, I remember a short report I bought back in 2004.
It explained how to set up oscommerce (a shopping cart software) and integrate PayPal. At the time, merchant accounts were very expensive, and I needed an inexpensive alternative. PayPal was perfect, but the integration was proving troublesome.
The report was very short (no more than 20 pages – mostly a list of procedures to follow) but I followed it step-by-step. And about 1 hour later I was in business. It was exactly what I needed at the time, and I was more than happy with the $39 I paid for it.
Why was it worthwhile?
Because it solved the problem I was having – and more importantly – it delivered a very quick, specific solution. No more, and no less.
There was no useless fluff that wasted my time. It didn’t go into the history of the software. Instead, it simply explained a few concepts and instructions than I could act on instantly.
This is how to write reports for a specific audience.
Why use this system?
This is a simple system that anyone can put to work. It does require some work, but the results are almost guaranteed as you are going to be providing huge value in your marketplace (people go where the value is).
You will also be offering solutions to specific, quantifiable problems that you have identified (that people want to solve quickly).
Not only that, but as you offer a solution which works (if they put it to use), you build your credibility and brand as one of the top experts in your niche market.
What does this mean?
It means that your customer is much more likely to buy from you again, when you make another irresistible offer that meets their buying criteria.
Sound too simplistic? It is simple, but it works because it’s based on tangible results, specific promises and specific benefits.
That’s leads me to the next issue…
The Problem that most information marketers face
Unfortunately the internet marketing gurus have led people to believe that they need to create huge information products, a series of videos, transcripts, worksheets and mp3’s.
There is also the assumption that the product should solve every problem that the consumer is facing. This leads to procrastination, and a never ending cycle of doubt which leads to people giving up.
Here’s another option…
Find one specific problem for one group of people – and then give those people that solution (to that single, specific problem).
Here’s why this works so much better:
You make a specific promise and no more than that.
The product is much smaller in nature, a lot faster to create, and more concise (people actually like concise information).
Also, the results are measurable and based on one set of criteria. Either it works for them or it doesn’t.
Because it is just one problem and one solution, you can sell it for a low price and get instant buyers (you can sell the report for $7 or $17 or $27).
You can then sell another solution to your buyers and they will trust you as you delivered on the first purchase. Sell them a higher ticket item.
They might want to buy other offers from you. This is great for your lifetime customer value metrics. For example: $17 x 3 sales can quickly add up. You could end up making more than if you waited for fewer customers at the higher price.
So, consider giving this product creation strategy a try. I think it will work for you, but you won’t know unless you test it.
Keep it simple, keep it specific.