Of course you do. And as an independent writer, you have the means to increase your income.
While most employees must wait at least twelve months for a raise, freelance writers can call the shots.
You can give yourself a pay raise this week, if you know how.
And, you can do it without spending money on advertising. How? By just testing various parts of the copy on your “Hire Me” page.
Both copywriters and direct mail marketers have proven that small tests lead to major upturns in conversion (which lead to increased profits). The more things you test, the more you can increase your conversion rate. Small improvements lead to big profits.
Here are six aspects of the “Hire Me” page that you should test:
While you shouldn’t reduce your prices to land clients, you should certainly test which price point generates more clients.
If you do test your price points for various jobs (blog posts, sales letters, emails, articles etc), you’ll be surprised by the difference it makes. This simple test (which is the easiest to implement) has a major impact on conversion rates.
All online marketers know that price will create some of the biggest changes in conversion. Many freelance writers are shocked at the bump in conversion rates, even when they raise their prices.
Changing the headline on your “Hire Me” page will have a major difference on your leads and conversion rates. You need to touch on the big benefits of why a client should buy your services, and be clear on WHY they need to contact you.
You must have a few testimonials on your hire me page.
There is no doubt that testimonials work to provide proof of your claims, and many potential clients look for them first. Certain testimonials will increase your leads. You should test how the number of testimonials affects your lead generation. Sometimes too many testimonials turns people away. You should also test the placement of your testimonials.
4. Your Photo
Always use a professional head-shot of yourself on your “Hire Me” page.
This is a very important aspect of the page. YOU are your brand, the company and the image, so you must present a professional appearance. So, test various photos to see which has the biggest impact on conversion rates.
5. Bullet points
Bullet points are important. Why? Because one good bullet point will stop readers as they skim-read and scroll down the page.
Therefore, the bullets should explain how your writing services benefit your clients (increase readership, boost conversion rates, deliver to deadlines etc). The bullet points should be concise and specific. Test the number of bullet points, and vary them to see which converts best.
6. Display An Email Address or Use A Contact Form?
Testing an email address against a contact form will have a major impact on leads and conversions. Many prospects don’t like entering data into a contact form, so offering a email link might be best, but you will need to see which works best.
As you can see, there’s a wide range of things that can be tested on your “Hire Me” page. Imagine just testing one thing from the list above, and making a 1% increase in conversion. That can translate to thousands of dollars over a single month.
So give yourself a pay raise today. Take a few minutes to test something. Most freelance writers won’t do this, so you will be able to dominate your market. Leave a comment below with the tests you’re going to run.