So, how can you can stand out?
The answer could be summed up in one sentence – “offer a unique edge that only you can provide”.
In other words, you need to offer something valuable via your personality or brand (as a freelance writer, you are your brand). In fact, let it shine through in everything you create – especially if you have a blog.
The Wrong Approach (blend into the crowd)
Too many writers and bloggers attempt the “white collar businessman” approach when speaking to potential clients and subscribers.
But online this strategy no longer works.
Simple. It turns people away. Listen, the Internet is not the same as the office.
The boom in social media has shown that those looking for solutions want to hear from real people. They don’t want someone hiding behind a false persona or company logo.
This is why some of the most widely read blogs on the Internet just deal with the day-to-day life of the blogger. Such bloggers just write personal anecdotes and offer advice.
Big companies have now started to apply this approach, by utilizing a content marketing strategy.
Stand Out When Marketing Your Writing Services
You must gain the instant attention of a potential clients, when you send out a letter of introduction, or an email.
The same is true on your “hire me” webpage (if you don’t yet have such a page, make it a priority).
We both know that the nature of the internet means that a reader is just one click away from leaving your website, email or letter of introduction.
This means you only have a few seconds to engage them.
As such, you need to exhibit some personality. Second, you need to offer something that is unique to your writing services.
Apply This To Your Blog Posts (the key to creating a unique blog)
If you have a blog, then you need to apply the same “this is unique to me” concept.
You can provide huge value and demonstrate your knowledge without making the content dry, “fall asleep” material.
Many of the most famous Internet marketers use this strategy and have thousands of subscribers on their mailing lists. These folks stand head and shoulders above the rest of the industry.
Here’s the deal…
Think about the people you like to associate with. Are they intriguing, charismatic and interesting? Or dry, monotone and boring?
My strong hunch is that you picked the first group. Correct?
The point is… if you can’t keep your readers awake, then you won’t turn them into subscribers or customers.
How To Engage Your Reader
Always write to, and have in mind, a single reader (this is an important concept).
First, you need to grab his attention. Then you need to keep it.
Here are a few quick tips for adding some personality to your content:
• Be personal
• Don’t create a fake persona
• Include some personal stories (both successes and challenges)
• Talk about your experiences (recent and past)
• Let people connect to you
• Be clear about what you offer
• Add some humor
• Don’t be worried about letting your personality shine through
• Write as if you were talking to, or coaching, a friend
• Challenge people to go for their goals
Be inspirational and offer motivation by sharing your own successes.
So, inject some personality and offer quality content that your readers can put into action and gain results from.
Do this, and you will have a long line of readers eager to read and hear what you have to say.
Heck, they will hang on your every word and want to listen to your advice and recommendations. This will create a loyal customer base. And that means higher conversions when you send out a promotional offer.
It goes without saying… you need to be implementing this concept.