Because clients will then approach you for work.
This is sometimes known as “inbound marketing”. Whatever you call it, it’s a powerful position to be in. And it means that you don’t need to do very much marketing.
Imagine having a consistent stream of potential clients emailing you about work every week. After a while, you will need to turn potential clients away. A great position to be in.
So, are you interested in learning more?
How To Attract Your Ideal Clients By Blogging
Here’s the 3 step process…
1. Identify Your Ideal Clients
It is important to identify the type of client that you want to work with.
You must know this information before creating the blog content. If you skip this step, you will be unable to write articles based on the needs and wants of your clients.
Your blog should serve a narrow market. If you create content across a range of subjects, you will not attract the clients you want.
Once you know your ideal client, you can blog on a regular basis, as a way to get hired.
2. Turn Your Blog Into A Valuable Resource
The most important aspect of your blog is the value of the content.
You must give away great value before asking for something in return (in this case, you’re demonstrating your knowledge of the subject and your writing ability, so that business owners want to pay you for your services).
Building a resource is a long-term project, but it’s a worthwhile undertaking.
Consider, as an example, Wikipedia.
Imagine if it contained a “hire me” page.
It would generate clients overnight and have a long waiting list. Why? Because the content on the website is exceptional (value has been demonstrated). It is the information that creates the credibility and the endorsements (which made Wikipedia so popular).
You can do the same with your blog if you focus on this important aspect of blog-building. Besides this, you can become an authority in your niche when you have a narrow focus.
3. Write Content That Solves A Problem
Current events are transitory, but human needs are universal.
In other words, spend more time on content that will always be relevant and true. Build your blog around the needs, wants, desires, wishes and fears of your marketplace.
Don’t rehash what can be found elsewhere on the internet. There is plenty of that already, and your blog will just be lumped into the same category.
In order to stand out online, you need to be different.
To do this, look at what others are doing in your marketplace, and see what can be improved upon. Find the gaps in the knowledge. Find questions that are left unanswered.
Once you have this research, create comprehensive guides, add facts, research expert opinions and look at historical trends.
Most blog posts contain assertions, assumptions and very general information. They neither inform their readers about concrete facts or general principles. They don’t solve problems.
So, write about problems and solutions – with your readers in mind.
Think about their questions, and discover which problems they want to solve first.
If you actually understand the real problems facing your market, you will become known, and business owners will pay handsomely for your knowledge and skills.
Create a blogging schedule and stick to it. Blogging on a consistent basis will help your ideal clients find your blog and read it. This is the most cost effective method of bringing clients to your door – and getting hired.
Have you found that blogging more often generates more clients? Leave your comments below.