With a systematic freelance blogging referral strategy in pace.
Think about this: The most qualified, loyal, and best paying clients come via referrals.
With that said, do you generate many referrals in your business?
If not, the most likely reason is that you don’t have a referral-generation system in place.
You see, you could be attracting 3 or 4 times as many great clients as you have right now. Better yet, it costs nothing, and your referrals come pre-qualified.
In other words, they expect to pay your prices, believe you’ll deliver great work, and have already formed a positive image of you (based on what they were told).
So, they’re the easiest clients to close.
Look, it’s actually pretty simple to increase your referrals – and it can be done quickly. If you don’t have a referral system in place, then you can probably double, or triple, your current referral number.
Just think about the results it would have on your income next month.
Well, here is my 5-step freelance blogging referral strategy:
Step 1 – Identify Where Your Past Referrals Came From
- Which client referred most (paying) leads to you?
- How was the referral made (did the client contact you first, or did you instigate the connection?)
- Did you make a quick deal?
- Was the client easy to work with?
- What was the job/ project value?
- Did you need to explain the benefits of your services before the client hired you?
Step 2 – Start Noticing When You Could Ask For Referrals
Start to focus on occasions when asking for a referral would be natural. For example:
- After a client has given you a glowing review or compliment.
- At a networking event, when you meet an old client.
- On the phone, after speaking to a potential client.
- When a client tells you about a friend who has faced similar challenges in business.
- When a friend mentions he is going to a conference in a few days.
At this stage, you don’t need to ask, but begin to identify the opportunities.
By the way, expect to feel uncomfortable, as you think about asking for a referral. This is normal.
Remember, these are the thoughts and feelings that have held you at your current income level. Let’s blast through them now, and build your business.
Step 3 – Get Clear On The Benefits You Bring To Your Clients
It is important to have a short pitch prepared (so you always know what to say).
If you have three to five clear service benefits, you’ll feel more confident about the process. Besides this, people will have the words to recommend you to other potential clients.
Benefits could include:
- Traffic generated (quote past accomplishments).
- Social media shares available.
- Fast and efficient work.
- Always deliver on time (you won’t be let down again).
- Where your work has been featured.
- Your social media network (how many followers you have).
Step 4 – Identify The Clients You Want
Write down the types of clients that you want to work with.
Know which clients you enjoy working with, and which are the best for your freelance blogging business. Know which types of clients usually turn into long term relationships.
Never work with just any client, as it will lead to stress, problems and burnout.
When you are clear on who you will and won’t work with, you can ask your current clients for specific referrals (by business type, size, market).
Step 5 – Ask For Referrals
Now is the time to ask.
This is the simplest step in the process, but one most freelance bloggers hate.
This is the most important step in the system, and it’s what builds your business.
In fact, as you’ve done the previous work, it should be straightforward. You just need to find the situations that let you transition into a referral request (naturally).
OK – here are some tips on how to ask:
The best way to ask: “Who do you know who would be interested in…?”
The weaker way to ask: “Do you know anyone who would be interested in…?”
Asking a yes/no question will lead to lots of “no’s”. Not good for your business.
Also, stay silent after you ask. Let the other person think and fill the silence. This is a simple tip, but very effective.
Over to you… use the 5-step freelance blogging referral strategy… and boost your income this month.
Do you generate lots of referrals? How do you do it? Leave your comments below: