Most beginning freelance writers ask this question and spend too much time agonizing over it.
My answer to this dilemma is based on just one further question: will you update your blog regularly?
If you will, then create a blog.
If you don’t have the time, or inclination, then setup a static website (to sell your writing services).
There’s no doubt that a blog is one of the best methods of launching your freelance writing career. Here are 7 reasons why:
1. A Blog Establishes You As A Professional
Potential clients can read your blog posts easily and quickly from one page. They won’t need to search for a portfolio of samples, or download documents.
With a regularly updated blog, you will be seen as an expert in your niche. Clients pay for expertise, not just words on a page. A blog will establish you as an expert, which gives you a major advantage over other writers.
This certainly increases your chances of being hired.
2. A Blog Gives You Credibility
A blog demonstrates that you have experience as a writer and blogger. Many clients are looking for specific blogging skills, and you can be very well paid as a freelance blogger.
By showing that you know how to write for blog readers, how to interact with readers and how to build a following, you will be much more valuable than other writers (and can command higher rates of pay).
3. A Blogs Tells Clients You Can Maintain A Schedule
Clients care about deadlines and reliability as much as great writing.
So, if you update your blog on a regular basis, it shows that you can maintain a regular schedule. It also shows that you have experience and staying power.
4. A Blog Provides Social Proof
Blog comments and interaction is very important.
Why? Because it provides you with social proof, which is an important marketing concept.
If your blog generates comments, it shows that readers are interested in your writing and your subject matter. This is exactly what clients want in their own business.
In essence, with a blog you are demonstrating what you can provide to your clients. Realize that social proof also comes from your blog’s traffic level, social media interactions and newsletter sign-ups (all of which should be displayed).
5. A Blog Links To Your Writing Services
A static website can list your writing services also, but a blog will provide far more links and opportunities for clients to find it.
The goal of a writer’s website should be to generate leads, and ultimately to get paid. A blog is the perfect vehicle to convince people to hire you, and for linking to your services page.
Each post can provide a link to your “hire me” page and make it clear that you are available for work.
6. A Blog Lets You Increase Your Rates
Do you want to raise your rates?
If so, you need to demonstrate your value to the marketplace. In other words, show that you’re more valuable than other writers and bloggers.
Having a well maintained, interesting blog will raise your status in the marketplace. As you become more popular and well known, potential clients will expect to pay more for your services.
7. A Blog Is A Central Hub For All Incoming Links
It is important that you begin to brand yourself as a freelance writer.
Consistent branding can be applied in a variety of ways: Facebook, Twitter, LinkedIn, Google Plus, guest blogging, blog commenting, article bylines and so on.
However, of utmost importance is that you have a central location for all your links. You need a central hub on the Internet, and a blog is the perfect mechanism for this.
There are other reasons for having a blog, but the 7 listed above are the most important for freelance writers.
Unless you’re not going to update on a regular basis, you need to have a blog in operation.
Are there are any other ways that you’ve used a blog to launch or build your freelance writing career? Leave your comments below this post.