Well, there are some serious mistakes freelance writers make when it comes to business. See how you compare to the list below:
Charging Low Rates
Every writer needs to start somewhere, but you must increase your rates if you want to build a career.
So, spend your time finding well-paid work.
When freelance writers begin to look at the online marketplace, they usually come across content mills and bidding websites (such as elance.com).
Their first impressions are that standard rates are $2 to $5 for a 500 word article. You must avoid this trap.
It’s true that certain writers will charge low rates, but you shouldn’t do the same. You can charge 10 times that (or more, based on your experience) and generate far more business.
Charging low fees to write articles and blog posts will quickly lead to burnout, and ultimately quitting the writing business.
But, with a better marketing strategy you can find clients happy to pay the rates you deserve.
Not Marketing Consistently
Marketing is the lifeblood of the freelance writing business.
You need to market your writing services every day. You must generate new leads and follow up on old ones.
Marketing is essential, even when you have a full roster of clients. Clients can exhaust their budgets, change direction or simply ignore you, which will leave you with cash flow problems, if they were your only source of income.
Send emails, make phone calls, send letters of introduction, blog, guest blog, Tweet, and update your social profiles.
Not Qualifying Clients
In simple terms, this means that you need to set the terms, instead of letting the client set them.
Know what type of client you want to work with, the niche market, and what you won’t except.
When you have standards (which your clients must agree to), you will remove the majority of your problems.
Even with high rates, avoid problematic projects as they will cause stress, waste your time and cost money.
Not Treating It As A Business
Freelance writing must be treated as a business if you want a long, profitable career.
Many writers enjoy the freedom and independence of working from a home office. However, this will backfire unless you plan your day, remove distractions, return emails, and execute a solid marketing plan.
Organization and productivity are essential.
Mediocrity has ruined many good writers. The best gigs aren’t given to average writers, bloggers and copywriters.
Doing just enough is a recipe for failure.
Even when you gain success and have a full slate of well-paying clients, you need to keep pushing yourself.
Keep improving, deliver more than expected and be the best investment for your client. This will help to ensure you keep getting repeat work, referrals and endorsements.
Have you overcome any of these freelancing mistakes? Leave a comment below and share how you took action.