If you’re working hard to increase your blog traffic, there are 10 blog post mistakes you must avoid. If you commit these errors, your traffic, shares, sign-ups and sales will never grow (at best they will be sluggish).
Here’s how to avoid the biggest blog post mistakes.
1. A Weak Headline
I refer to blog titles as headlines, because that’s essentially what they are. Realize that the best headline writers study the masters of copywriting. I recommend doing that also. With that said, the most effective headlines pique your reader’s curiosity. If you remember just one thing – remember that. Get your reader’s attention by piquing his curiosity.
2. A Boring First Paragraph
After grabbing your reader by the eyeballs, you must transition into the first paragraph. This means the first sentence should be as interesting as the headline, and it should logically follow. Don’t use the bait and switch tactic here, or you will lose your blog readers forever.
3. Lifeless Subheads
Make no mistake: blog readers are scanners. This means you must stop them in their tracks, or they will scroll down the page and then leave. This is where subheads come into play. Use subheads to break up the blog post. Use them to grab attention. And use them as transitions.
4. Bulky Blocks Of Content
As noted above, blog readers scan the page. Their attention span is limited, and most will not read large blocks of text. To deal with this, break up the blog post into smaller sections. This way, it is much more readable and can be digested by your readers, so they are more likely to spend more time on your blog.
5. No Clear Purpose
Every blog post should have a purpose. There should be one clear point that you are trying to communicate to your reader. There should also be a number of sub-points that elaborate on the main point. If the blog post wonders off the subject, readers will not follow you and they will eventually click away.
6. No Call To Action
This follows on from the previous point. You should have a clear purpose in mind for your reader’s next action. Do you want the reader to sign up to a newsletter? Do you want the reader to click to another blog post? Do you want the reader to buy a product? Whatever it is should be clearly stated and follow logically from the text of the blog post.
7. Post Is To Long
Edit. Edit. Edit. If you can use fewer words then do so. Avoid using filler words or run-on sentences. If further explanation is needed then include it, but aim for brevity, and above all else, seek clarity in your writing.
8. Post Is To Short
While clarity is the goal in writing, you must to get your message across. This demands a certain length of blog post. Don’t post content for the sake of it, as this will backfire and you’ll lose your readership.
9. Using Complicated Language
If something can be said simply, why use complicated language? Not only do people see through this façade (“they muddy their waters to make them appear deep”), they’ll also lose interest if they fail to understand the words they are reading.
10. No Images
Ignoring the importance of images, or not including them is a big mistake. Images can be used to clarify a point, to break up text, and to make it more accessible to readers.
While this is not an exhaustive list, it covers the 10 major mistakes. By avoiding these mistakes, your blog will gain traffic, followers and social media shares.
What other blog post mistakes do you see bloggers making? Leave a comment below.